World Wildlife Fund’s big shift began in May 2012 with an eye-opening report card.
The Living Planet Report, a biennial snapshot of the state of the planet that we use to guide our work, came out and the findings were dismal. It told the story of an unfolding ecological catastrophe. All the trend lines on issues we cherish, from biodiversity to food security to climate change, pointed in the wrong direction. In the fight for our planet’s future, it was clear that we had won some important conservation battles, but in other key areas we were falling behind.
WWF has much to be proud of. For more than 50 years we’ve built a track record of saving wildlife, wild places and communities in places like Nepal, Namibia and Brazil. But ...more