Social impact measurement distills to two questions. What are your metrics? How do you (and others) use them?
The report gamely answers the second question about the use of metrics. Seize the opportunity, it says, to use metrics to drive performance improvement by “integrating social metrics with financial and operational ones, and aligning with collective learning agendas — either by leveraging the existing evidence base, or by making sure that multiple stakeholders can act on and use their evaluations.” This is the approach that McCreless et al. refer to as Metrics 3.0.
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