(This week's slogan) ...more
What is needed to get people to actively support environmental sustainability?
“Marketing,” says Kevin Davies, Ashoka American Express Emerging Innovator and founder of Green Start, an organization committed to reducing waste in Calgary, Canada and educating Calgarians about the impact of their personal decisions on the environment around them.
“I believe that marketing could well be the missing piece of the puzzle. I believe in marketing as a force for good.”
Project Happiness (PH) teaches students the skills to build emotional resilience, self-awareness, and empathy. Informed by neuroscience, positive psychology, and mindfulness, PH “teaches kids to be happy and strong from the inside” and helps adults strengthen social and emotional skills as well, said founder Randy Taran.
Well it’s been a busy week at ACEVO and in Downing Street. I had a good conversation with our new Minister for Civil Society on Wednesday. He has a strong record on finance and in charity – having founded his own charity in 2010. He is particularly interested in the power of social finance, and he will be speaking at an ACEVO fringe event on this topic at the Conservative Party Conference. At ACEVO we are keen to see progress on the role of civil society in public service delivery and I look forward to working with him on this in future.
But that said, it is sad to see Nick Hurd leave the post. He leaves OCS as the longest-serving Minister for Civil Society, and with an excellent record behind him on National Citizen Service, the Community First Fund and much more. He was widely respected on all sides of the sector as you can see from the plaudits that have come in this week.
I was interested to read ...more
In the 1900s, Madam C.J. Walker made her mark for black women (and all women) by becoming the first African-American self-made millionaire in America. She had a problem herself; in setting out to solve it, she helped others.
Madam Walker was losing some of her hair. So she created a hair product company which addressed this need, while helping women feel stronger, prouder, more beautiful. She was a millionaire within fifteen years.
Yet it wasn’t just enhancing women’s beauty and self-esteem that made her unique. She employed thousands of women; she shone with brilliance by being a great CEO. And she left us with some inspiring mottos by which she lived her life.
Two of my favorites are:
“I got my start by giving myself a start.”
“I had to make my own living and my own opportunity. But I made it! Don’t sit down and wait for the opportunities to come. Get up and make them.”
Go “start” whatever you would love ...more
I've noticed a growing trend for 'enterprise accelerator' programmes over the last few months, and usually dismissed my curiosity to investigate further as they mostly seem to be based in London (I'm a Northern lad..)However I recently had the opportunity to attend the opening workshops of one that's being delivered by an "international professional services firm" so thought it'd be a good idea to see what sort of support qualifies being labelled as 'accelerator', and from the private sector (as most of the enterprise support programmes I'm involved in have been publicly funded). Sadly I was very disappointed and even shocked. The opening workshops of this 'flagship scheme' explored basic marketing principles (understand what your customers are interested in, and be able to present the benefits of your service not just its features), and some initial basic concepts of good meeting skills.Now, I'll agree that such basics are important for any start-up enterprise, ...more
“Everything they learned for the most part comes from you—how they treat people, how they look at the world, how they process things. I love being that example for them.“
Football players are tough.
Picture him on the field in aggressive play,
(source: The New York Times)
and still in uniform with that tough look on his face!
(source: Yahoo Sports)
They are also smart.
(source: The New York Times)
How can your ski business succeed online when the big players such as Crystal Ski dominate in the search engines? You have to niche down. It would be a waste of money (and likely not possible) trying to out rank major tour operators for keywords such as “ski holidays”. Instead you need to go after...
Thought: 'Jumping over the fence seems less scary when you notice the bull is charging.' ...more