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  • user warning: UPDATE command denied to user '408302_semagad'@'10.187.244.83' for table 'cache_filter' query: UPDATE cache_filter SET data = '<p>There was a really interesting article in yesterday’s Guardian about Jamie Oliver’s <a href=\"http://www.fifteencornwall.co.uk/index.htm\" target=\"_blank\">Fifteen restaurant in Cornwall</a>. Read it <strong><a href=\"http://www.guardian.co.uk/society/2012/apr/09/jamie-oliver-fifteen-winning-recipe\" target=\"_blank\">here</a></strong>.</p>\n<p>What I really enjoyed about this article was that it wasn’t just PR fluff — it looked at some of the facts and figures behind Fifteen, including finances, and was very frank about what has worked well — and what less well — in the evolution of the restaurant’s operating model.</p>\n<p>But perhaps best of all, some of the key messages in the article were extremely helpful in explaining social enterprise. Like this:</p>\n<p>What makes the project work, they say here, is that original social enterprise model: without the apprenticeship programme, Fifteen would be just another high-end restaurant; without the high-end restaurant, the foundation would be just another youth training centre, divorced from commercial reality.</p>\n<p>Well worth a look — you might get some ideas for your own messages and marketing.</p>\n<p><a class=\"a2a_button_linkedin\" href=\"http://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Fwww.bssec.org.uk%2Fblog%2F%3Fp%3D3348&amp;linkname=Fifteen%20Cornwall\" title=\"LinkedIn\" rel=\"nofollow\" target=\"_blank\"><img src=\"http://www.bssec.org.uk/blog/wp-content/plugins/add-to-any/icons/linkedin.png\" width=\"16\" height=\"16\" alt=\"LinkedIn\" /></a><a class=\"a2a_button_google_bookmarks\" href=\"http://www.addtoany.com/add_to/google_bookmarks?linkurl=http%3A%2F%2Fwww.bssec.org.uk%2Fblog%2F%3Fp%3D3348&amp;linkname=Fifteen%20Cornwall\" title=\"Google Bookmarks\" rel=\"nofollow\" target=\"_blank\"><img src=\"http://www.bssec.org.uk/blog/wp-content/plugins/add-to-any/icons/google.png\" width=\"16\" height=\"16\" alt=\"Google Bookmarks\" /></a><a class=\"a2a_dd a2a_target addtoany_share_save\" href=\"http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.bssec.org.uk%2Fblog%2F%3Fp%3D3348&amp;title=Fifteen%20Cornwall\" id=\"wpa2a_2\"><img src=\"http://www.bssec.org.uk/blog/wp-content/plugins/add-to-any/share_save_120_16.png\" width=\"120\" height=\"16\" alt=\"Share\" /></a></p>\n', created = 1467237185, expire = 1467323585, headers = '', serialized = 0 WHERE cid = '1:bdd5c61a8c696b8a7b78e6db8e8f0a0d' in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/includes/cache.inc on line 109.
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Posted By The BSSEC blog
On 11 April 2012 - 1:52pm

There was a really interesting article in yesterday’s Guardian about Jamie Oliver’s Fifteen restaurant in Cornwall. Read it here.

What I really enjoyed about this article was that it wasn’t just PR fluff — it looked at some of the facts and figures behind Fifteen, including finances, and was very frank about what has worked well — and what less well — in the evolution of the restaurant’s operating model.

But perhaps best of all, some of the key messages in the article were extremely helpful in explaining social enterprise. Like this:

What makes the project work, they say here, is that original social enterprise model: without the apprenticeship programme, Fifteen would be just another high-end restaurant; without the high-end restaurant, the foundation would be just another youth training centre, divorced from commercial reality.

Well worth a look — you might get some ideas for your own messages and marketing.

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