What I really enjoyed about this article was that it wasn’t just PR fluff — it looked at some of the facts and figures behind Fifteen, including finances, and was very frank about what has worked well — and what less well — in the evolution of the restaurant’s operating model.
But perhaps best of all, some of the key messages in the article were extremely helpful in explaining social enterprise. Like this:
What makes the project work, they say here, is that original social enterprise model: without the apprenticeship programme, Fifteen would be just another high-end restaurant; without the high-end restaurant, the foundation would be just another youth training centre, divorced from commercial reality.
Well worth a look — you might get some ideas for your own messages and marketing.