We traveled to Bath yesterday as part of our partnership with Somer Community Housing. We had two drop in money management sessions planned in Keynsham, outside of Bath, and Twerton. Despite being advertised in newsletters and on bulletin board, nobody showed up.

The obvious reason for this is because the hardest to reach are hard to engage. However, our first impact survey shows that participants on our Community Money Advocates course share their knowledge with 7 others. That is the power of grassroots, peer 2 peer ‘knowledge transfer’.

If you can engage people as potential advocates, rather than recipients, you change the dynamic of the relationship. This explains why are courses tend to be oversubscribed, whilst the occasional drop in sessions are without fail undersubscribed.