Liquid is working hard.
That’s what happens when you try to set up shop, a complex online network, in Africa.
While facing unbelievable challenges, they are succeeding. In part, it’s doing business right. Which is effective CSR.
CSR is not just about philanthropy. It’s about treating everyone within your company and everyone without your company with excellence. That’s the first line of Corporate Social Responsibility — not a donation.
Here’s what a good-intentioned company can face. It’s the story of a courageous company called Liquid:
• 5-year legal battle to operate in Zimbabwe;
• 2 years to run cable;
• 18 months of negotiations;
• Cable nearly washed away by a river;