Transformation, trust, transparency – what big business can learn from social enterprise

What is the future of corporate social responsibility? The message from the delegates of Business in the Community's Responsible Business Convention earlier this year was clear – responsible business practises must be brought from the peripheries and embedded into corporate business strategy.

At a conference all about responsible business, attended by CSR professionals, this is to be expected – yet the case was strong. As Sara Tuke, media relations head for Coca-Cola argues, consumers are increasingly socially aware – and are demanding the same from brands.

Richard Kennedy, Head of Social Investment at CAN, told Tim West that big business will need to be transformational, demonstrate transparency and build trust – and they could do well to look to social enterprises to learn how to do that best. Watch the video to find out more:

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