Pioneers Post
the business
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  • strict warning: Declaration of rules_data_type_string::get_default_input_form() should be compatible with rules_data_type::get_default_input_form($variable_info, $value, &$form_state) in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/rules/rules/modules/rules.rules.inc on line 0.
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  • strict warning: Declaration of context_condition_node::execute() should be compatible with context_condition::execute($value) in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/context/plugins/context_condition_node.inc on line 0.
  • strict warning: Non-static method view::load() should not be called statically in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of date_handler_field_multiple::options() should be compatible with views_object::options() in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/date/date/date_handler_field_multiple.inc on line 0.
  • strict warning: Declaration of views_handler_argument::init() should be compatible with views_handler::init(&$view, $options) in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/views/handlers/views_handler_argument.inc on line 0.
  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/views/handlers/views_handler_filter.inc on line 0.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/views/handlers/views_handler_filter.inc on line 0.
  • strict warning: Declaration of views_handler_filter_node_status::operator_form() should be compatible with views_handler_filter::operator_form(&$form, &$form_state) in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/views/modules/node/views_handler_filter_node_status.inc on line 0.
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  • strict warning: Declaration of context_condition_menu::execute() should be compatible with context_condition::execute($value) in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/context/plugins/context_condition_menu.inc on line 0.
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  • strict warning: Declaration of context_reaction_debug::options_form() should be compatible with context_reaction::options_form($context) in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/context/plugins/context_reaction_debug.inc on line 0.
  • strict warning: Declaration of context_reaction_block::execute() should be compatible with context_reaction::execute() in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/context/plugins/context_reaction_block.inc on line 0.
  • strict warning: Non-static method view::load() should not be called statically in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/views/handlers/views_handler_filter_boolean_operator.inc on line 0.
  • strict warning: Declaration of views_handler_filter_term_node_tid::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/views/modules/taxonomy/views_handler_filter_term_node_tid.inc on line 0.
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  • strict warning: Non-static method view::load() should not be called statically in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/views/views.module on line 879.
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  • strict warning: Non-static method view::load() should not be called statically in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /mnt/stor2-wc1-dfw1/408302/www.socialenterpriselive.com/web/content/sites/all/modules/views/views.module on line 879.

Video: Is BOP BS?

13 July 2012

If you can engage markets to work for the poor then that's a beneficial thing. However, I'm not sure that we should be using development resources to support the distribution channels of corporations.

Catherine Dolan, Lecturer in Marketing, Culture and Society, Saïd Business School

As business theories go, they don't come more seductive than Bottom of the Pyramid (BOP). Like Michael Porter's Shared Value it promises multinationals can grow their bottom line while transforming the world's poorest communities. What could be better?

The reality – as presented by the panelists at a recent Saïd Business School event in Oxford – does not seem to support the theory. That the people at the base of the pyramid should have access to the same consumer choice as everyone else is self-evidently "a good thing". But numerous panel members vociferously argued that the image of big business as the saviours of the world's poor was badly wrong. Watch the video for more:

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