the business

Video: what does social enterprise mean to big business?

6 October 2011

Arc is going to be instrumental in helping us win business in and around the Olympic boroughs

Steve Finn, senior operations manager, Blue Sky

At the launch of an ambitious social enterprise initiative promising 1,000 new jobs in the Olympic host boroughs, Tim West finds out what big business thinks of social enterprise and asks whether there really is a shift from corporate social responsibility to corporate social innovation.

On Thursday 30 September, business-led charity Business in the Community and two giant corporate brands launched a new social enterprise programme, Arc, at Stour Space, Hackney Wick. The ambitious initiative is promising 1,000 new jobs in the Olympic host boroughs.

We spoke to some of the big guns from the key partner organisations. The video includes views from Stephen Howard, chief executive, BITC; David Sproul, chief executive, Deloitte; Peter Mather, European vice president, BP, and social enterpreneur Steve Finn.

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