Pioneers Post
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Financial inclusion pioneer boosts leadership team at Unity Trust Bank

21 November 2012
photo of peter kelly

Birmingham based Unity Trust Bank has announced the appointment of Peter Kelly as Business Development and Marketing Director.

Kelly brings 30 years' experience in banking and community finance. Over the past 12 years he has developed a passion for driving social change, sustainable solutions and challenging conventional thinking within both the corporate and third sectors.

Kelly said: 'I was attracted to Unity due to its reputation as a pioneer in social banking. It’s my desire to help Unity continue to develop a double bottom line approach that ensures we achieve solid growth by being socially focused, customer centred and commercially driven. I’m passionate about the role of community finance in tackling financial exclusion and will continue to develop the social impact achieved by the bank.'

Richard Wilcox, Managing Director at Unity Trust Bank, said: 'Peter’s experience will be invaluable as Unity delivers on its commitment to developing a robust social economy that achieves economic regeneration, job creation and stable communities.'

Peter set up the first financial inclusion unit in the UK banking sector when at Barclays. In Ghana he launched an innovative and sustainable proposition to link Susu, an indigenous financial services system, to mainstream banking. He was actively involved in supporting the launch and development of several community development finance institutions and was a director of the Aston Reinvestment Trust (ART).

Previously Peter has worked with the Association of British Credit Unions and is a volunteer for the Credit Union Foundation. He is also an advisory board member for the University of Birmingham’s Centre on Household Assets and Savings Management (CHASM).