features

The bottom line: the Social Impact Camp

17 February 2010

No bent tent pegs or baked beans here - it's the Social Impact Camp. It's a simple catch up of like minded people looking at ways to measure their social impact, says one of its founders, Ben Matthews of volunteer-led communications agency Bright One.

Social Impact Camp is monthly meetup of third sector workers and agencies that are interested in how to measure their organisation's social impact.

We compare tactics, think of ways to improve it and wonder if there will ever be a standard set of metrics against which to judge success by.

We drink tea, sometimes we eat biscuits too. It's a friendly place, we don't try and sell to each other; instead we're honest, pretty and will never wear name tags.

Social impact is a key measure of assessing an organisation's effectiveness. But with a range of different frameworks to choose from and often unclear outcomes, it proves difficult for many organisations to prove their social impact, especially in the digital media space.

This can affect how they demonstrate effectiveness to supporters and affect their chances of demonstrating securing further funding, etc.

Social Impact Camp was setup by Bright One and inspired by MeasurementCamp, the leaders in measuring all things social media.

The second event is taking place tonight, Wednesday 17 February, from 6:30pm at the Leap Anywhere offices in Soho.

For more information go to www.socialimpactcamp.wikidot.com

Related